Welcome to the World of Aviation Communications.
Aviation Broadband Markets
July 2007
Broadband Internet at FL350
With private jet owners clamoring for Internet access, and airlines developing new passenger data services, the broadband aviation market has recovered from the negative press attention it received after the Connexion cancellation. But as the industry shifts its focus from public intrigue to revenue-generating service features, many are wondering:
-To what extent will private jets dominate the market over the next four years?
-How will web pages at 30,000 feet differ from what users see on the ground?
-Why is passenger capacity a poor predictor of whether an aircraft will offer broadband service?
In addition to broadband installation forecasts by aircraft type, this report looks at how advancements in avionics and in-flight entertainment are filtering into the market for Internet connectivity in the skies. It also features analyses of the airlines and aircraft manufacturers planning the systems that will make passengers productive while they fly.
TABLE OF CONTENTS
Chapter 1 Avionics, Economics, and Slot Machines in the Sky
1.1 Avionics and Aviation Broadband Economics
1.2 Commerce, Communications, and a Captive Audience
1.3 Not Another Post-Mortem on the Connexion Cancellation
1.4 Maximum Take-Off Weights vs. Passenger Capacity
1.5 Inavsat?
1.6 EV-DO Economics Need to Improve on the Ground Before they can Dominate the Skies
1.7 Messaging
1.8 Electronic Flight Bags
1.9 Antennas and Cabin Systems Diverging Economics
Chapter 2 Private Jet Manufacturers
2.1 Private Jets - All or Nothing
2.2 Gulfstream
2.3 Dassault
2.4 Cessna
2.5 Bombardier
2.6 Raytheon/Beechcraft
2.7 Boeing & Airbus Business Jets
Chapter 3 Very Light Jets
3.1 SUVs in the Sky
3.2 Eclipse Aviation
3.3 Adam Aircraft
3.4 Air Taxis
Chapter 4 Commercial Airlines
4.1 How Many Customers Per Plane to Break-Even?
4.2 Why Discounters will Lead the Market
4.3 Qantas
4.4 Ryanair
4.5 Virgin America
4.6 JetBlue
4.7 Southwest
Chapter 5 Projections of Systems Shipments and Service Revenue, by Aircraft Type
5.1 Forecast Methodology - What's Done vs. What's Said
5.2 VLJs
5.3 Private Jets and King Airs with MTOWs between 10,000 and 25,000 lbs.
5.4 Private Jets with MTOWs between 25,000 and 50,000 lbs.
5.5 Private Jets with MTOWs over 50,000 lbs.
5.6 Total Installations on Private Aircraft
5.7 Commercial Aircraft
5.7.1 737s & A320s
5.7.2 E-Series & Regional Jets
5.7.3 787s
5.7.4 A330s
5.7.5 777s
5.7.6 A340s
5.7.7 A380s & 747s
5.7.8 Out-of-Production Commercial Models - 757s, MD-80s, A300s
Charts and Exhibits
Exhibit 1.1 Private Jets - Maximum Take-Off Weights and Passenger Capacity
Exhibit 1.2 Top Points of Embarcation - Cruise Liners and Commercial Aviation
Exhibit 2.1 Gulfstream New Aircraft Revenue
Exhibit 2.2 Boeing Business Jet Customers by Market Segment
Exhibit 3.1 Selected Air Taxi Aircraft and Service Areas
Exhibit 4.1 LiveTV Revenue and Installations on non-JetBlue aircraft
Exhibit 5.1 Broadband Installations in VLJs 2007-2011
Exhibit 5.2 Graphic - VLJs 2007-2011
Exhibit 5.3 Installations on Private Jets and King Airs with MTOWs between 10,000 and 25,000 lbs.
Exhibit 5.4 Broadband Installations on Private Jets and Kong Airs with MTOWs between 10,000 and 25,000 pounds, 2007-2011
Exhibit 5.5 Broadband Installations on Private Jets with MTOWs between 25,000 and 50,000 lbs.
Exhibit 5.6 Broadband Installations on Private Jets with MTOWs between 25,000 and 50,000 pounds, 2007-2011
Exhibit 5.7 Broadband Installations on Private Jets with MTOWs above 50,000 lbs.
Exhibit 5.8 Installations of Broadband Systems on Private Jets with MTOWs over 50,000 lbs.
Exhibit 5.9 Total Installations on Private Jets and King Airs
Exhibit 5.10 Installations of Broadband Systems on Private Jets and King Airs, 2007-2011
Exhibit 5.11 Total Broadband Systems Installed on 737s
Exhibit 5.12 Total Broadband Systems Installed on A320s (including A318s, A319s, and A321s)
Exhibit 5.13 Total Broadband Systems Installed on E-170/E-190-series Jets
Exhibit 5.14 Total Broadband Systems Installed on CRJs and ERJs
Exhibit 5.15 Total Broadband Systems Installed on 787s
Exhibit 5.16 Total Broadband Systems Installed on A330s
Exhibit 5.17 Total Broadband Systems Installed on 777s
Exhibit 5.18 Total Broadband Systems Installed on A340s
Exhibit 5.19 Total Broadband Systems Installed on A380s
Exhibit 5.20 Total Broadband Systems Installed on 747s
Exhibit 5.21 Total Broadband Systems Installed on 757s, MD-80s, A300s, and other Out-of-Production Models
Exhibit 5.22 Total Broadband Systems Installed on Commercial Airliners
Exhibit 5.23 Installations of Broadband Systems on Commercial Jets
Exhibit 5.24 Total Revenue from Systems Installed on Commercial Airlines
Exhibit 5.25 Service Revenue from Systems Installed on Commercial Jets
Exhibit 5.26 Share of Broadband Systems Shipped on Private Jets vs. Commercial Jets, 2007
Exhibit 5.27 Share of Broadband Systems Shipped on Private Jets vs. Commercial Jets, 2011
Exhibit 5.28 Share of Broadband Systems on New Aircraft vs. Retrofits, 2007
Exhibit 5.29 Share of Broadband Systems on New Aircraft vs. Retrofits, 2011
Broadband Internet at FL350
With private jet owners clamoring for Internet access, and airlines developing new passenger data services, the broadband aviation market has recovered from the negative press attention it received after the Connexion cancellation. But as the industry shifts its focus from public intrigue to revenue-generating service features, many are wondering:
-To what extent will private jets dominate the market over the next four years?
-How will web pages at 30,000 feet differ from what users see on the ground?
-Why is passenger capacity a poor predictor of whether an aircraft will offer broadband service?
In addition to broadband installation forecasts by aircraft type, this report looks at how advancements in avionics and in-flight entertainment are filtering into the market for Internet connectivity in the skies. It also features analyses of the airlines and aircraft manufacturers planning the systems that will make passengers productive while they fly.
TABLE OF CONTENTS
Chapter 1 Avionics, Economics, and Slot Machines in the Sky
1.1 Avionics and Aviation Broadband Economics
1.2 Commerce, Communications, and a Captive Audience
1.3 Not Another Post-Mortem on the Connexion Cancellation
1.4 Maximum Take-Off Weights vs. Passenger Capacity
1.5 Inavsat?
1.6 EV-DO Economics Need to Improve on the Ground Before they can Dominate the Skies
1.7 Messaging
1.8 Electronic Flight Bags
1.9 Antennas and Cabin Systems Diverging Economics
Chapter 2 Private Jet Manufacturers
2.1 Private Jets - All or Nothing
2.2 Gulfstream
2.3 Dassault
2.4 Cessna
2.5 Bombardier
2.6 Raytheon/Beechcraft
2.7 Boeing & Airbus Business Jets
Chapter 3 Very Light Jets
3.1 SUVs in the Sky
3.2 Eclipse Aviation
3.3 Adam Aircraft
3.4 Air Taxis
Chapter 4 Commercial Airlines
4.1 How Many Customers Per Plane to Break-Even?
4.2 Why Discounters will Lead the Market
4.3 Qantas
4.4 Ryanair
4.5 Virgin America
4.6 JetBlue
4.7 Southwest
Chapter 5 Projections of Systems Shipments and Service Revenue, by Aircraft Type
5.1 Forecast Methodology - What's Done vs. What's Said
5.2 VLJs
5.3 Private Jets and King Airs with MTOWs between 10,000 and 25,000 lbs.
5.4 Private Jets with MTOWs between 25,000 and 50,000 lbs.
5.5 Private Jets with MTOWs over 50,000 lbs.
5.6 Total Installations on Private Aircraft
5.7 Commercial Aircraft
5.7.1 737s & A320s
5.7.2 E-Series & Regional Jets
5.7.3 787s
5.7.4 A330s
5.7.5 777s
5.7.6 A340s
5.7.7 A380s & 747s
5.7.8 Out-of-Production Commercial Models - 757s, MD-80s, A300s
Charts and Exhibits
Exhibit 1.1 Private Jets - Maximum Take-Off Weights and Passenger Capacity
Exhibit 1.2 Top Points of Embarcation - Cruise Liners and Commercial Aviation
Exhibit 2.1 Gulfstream New Aircraft Revenue
Exhibit 2.2 Boeing Business Jet Customers by Market Segment
Exhibit 3.1 Selected Air Taxi Aircraft and Service Areas
Exhibit 4.1 LiveTV Revenue and Installations on non-JetBlue aircraft
Exhibit 5.1 Broadband Installations in VLJs 2007-2011
Exhibit 5.2 Graphic - VLJs 2007-2011
Exhibit 5.3 Installations on Private Jets and King Airs with MTOWs between 10,000 and 25,000 lbs.
Exhibit 5.4 Broadband Installations on Private Jets and Kong Airs with MTOWs between 10,000 and 25,000 pounds, 2007-2011
Exhibit 5.5 Broadband Installations on Private Jets with MTOWs between 25,000 and 50,000 lbs.
Exhibit 5.6 Broadband Installations on Private Jets with MTOWs between 25,000 and 50,000 pounds, 2007-2011
Exhibit 5.7 Broadband Installations on Private Jets with MTOWs above 50,000 lbs.
Exhibit 5.8 Installations of Broadband Systems on Private Jets with MTOWs over 50,000 lbs.
Exhibit 5.9 Total Installations on Private Jets and King Airs
Exhibit 5.10 Installations of Broadband Systems on Private Jets and King Airs, 2007-2011
Exhibit 5.11 Total Broadband Systems Installed on 737s
Exhibit 5.12 Total Broadband Systems Installed on A320s (including A318s, A319s, and A321s)
Exhibit 5.13 Total Broadband Systems Installed on E-170/E-190-series Jets
Exhibit 5.14 Total Broadband Systems Installed on CRJs and ERJs
Exhibit 5.15 Total Broadband Systems Installed on 787s
Exhibit 5.16 Total Broadband Systems Installed on A330s
Exhibit 5.17 Total Broadband Systems Installed on 777s
Exhibit 5.18 Total Broadband Systems Installed on A340s
Exhibit 5.19 Total Broadband Systems Installed on A380s
Exhibit 5.20 Total Broadband Systems Installed on 747s
Exhibit 5.21 Total Broadband Systems Installed on 757s, MD-80s, A300s, and other Out-of-Production Models
Exhibit 5.22 Total Broadband Systems Installed on Commercial Airliners
Exhibit 5.23 Installations of Broadband Systems on Commercial Jets
Exhibit 5.24 Total Revenue from Systems Installed on Commercial Airlines
Exhibit 5.25 Service Revenue from Systems Installed on Commercial Jets
Exhibit 5.26 Share of Broadband Systems Shipped on Private Jets vs. Commercial Jets, 2007
Exhibit 5.27 Share of Broadband Systems Shipped on Private Jets vs. Commercial Jets, 2011
Exhibit 5.28 Share of Broadband Systems on New Aircraft vs. Retrofits, 2007
Exhibit 5.29 Share of Broadband Systems on New Aircraft vs. Retrofits, 2011